Compliance is not the opposite of creativity. We show you how to communicate authority and warmth while staying inside every NMC guideline.
The NMC’s advertising code exists to protect patients — and, frankly, to protect doctors from each other. Inside its boundaries there is still enormous room for warm, story-led, high-trust marketing.
In this guide we cover the seven do’s and don’ts every doctor’s marketing team must internalise, with side-by-side examples of compliant vs non-compliant copy.